On the afternoon of August 8th, in the Lucheng Hall on the first floor of the Shangri-La Hotel in Baotou, amidst warm applause, the signing of the "NdFeB Industrial Chain O2O Platform Project" of Ningbo Imex Group was held, which means that the magnet e-commerce base Entering Baotou will bring new development opportunities for Baotou's magnetic material industry.
Baotou magnetic material enterprises "get together"
Different from rare earths which are controlled by the state, as a downstream application industry of rare earths, the competition in the magnetic material industry has always been fierce. On August 8, during the 6th Rare Earth Forum, 20 companies related to the rare earth industry held a small exhibition at the Shangri-La Hotel, among which companies related to magnetic materials accounted for a quarter, and most of them came from Baotou. Rare Earth High-tech Zone.
In front of the booth of Jinmeng Hui Magnetic Materials Co., Ltd., Zhang Yu, the sales director, patiently introduced the magnetic products to the participants. Those round, circular, and square silver and black objects have actually been used in all aspects of life.
Through Zhang Yu's introduction, the reporter learned that rare earth magnetic materials are alloys formed of rare earth metals and transition metals, permanent magnet materials made by certain processes, and NdFeB magnetic materials are the latest achievements in the development of rare earth permanent magnet materials , The magnetic properties are very excellent, and it is called the "Magnetic King".
"NdFeB magnetic materials are widely used, ranging from permanent magnet motors in automobiles and wind power generation equipment, to vibration components in mobile phones, CD-ROM drives in computers, and high-precision magnetic therapy equipment in the medical industry. 'Magnetic King' is by our side." Director Zhang said, "Moreover, because of the magnetic energy product, high coercive force and high energy density of NdFeB, it can make the equipment it is in miniaturization and thinner, so our mobile phone And computers are getting thinner and thinner, and that's all thanks to it."
As of the end of 2013, the annual output value of NdFeB magnetic materials with such a wide range of applications in Baotou exceeded 80 million tons, and more than 40 enterprises were engaged in related production and operation. The cluster effect of the magnetic material industry has begun to show signs.
"However, for enterprises in Baotou, low entry barriers, many rare earth enterprises but small scale, fierce industry competition, low degree of vertical integration, slow research and development of deep processing and application products are the Achilles' heels of the development of Baotou's magnetic material industry. ” said Xu Long, Marketing Director of Emax.
Xu Long's statement was also recognized by some participants. A staff member engaged in the marketing of magnetic materials told the reporter that at present, most of the companies producing magnetic materials in Baotou rely on sales staff to "run the market" and take the initiative to communicate with the whole country. Customers who may have needs in various places are in contact, and the pressure of industry competition is indeed very high.
E-commerce enters or boosts enterprise development
It is understood that on May 22 this year, the "National First NdFeB Industrial Chain O2O Model Project" was already one of the projects successfully signed at the Baotou Rare Earth Industry Cooperation Fair. On August 8, the project details were signed again. The introduction of e-commerce in Baotou's magnetic material industry will become a strong support for promoting the development of magnetic material enterprises and improving the competitiveness of Baotou's rare earth industry.
When it comes to e-commerce, most people think of Taobao, JD.com, or Vipshop, which are popular in the consumer goods field. When it comes to the industrial field, the concept is mostly blank. The magnetic material e-commerce project of Ningbo Imex Corporation, which is about to enter the high-tech zone, is to apply the concept of e-commerce to the industrial field.
"We are in contact with magnetic materials companies in Baotou, hoping that they will join our e-commerce platform." Zheng Sen, chairman of Imex, said, "What are the benefits of marketing through e-commerce? First of all, using our platform has already The accumulated resources can carry out accurate marketing matching. We now have 1,280 buyers and 9,200 sellers, covering Germany, South Korea, Japan and other countries. Buyers and sellers are easy to find. Entering the e-commerce platform for cooperation, the exposure of the enterprise is If it gets bigger, its popularity will also increase." Zheng Sen said, "In Baotou, we will organize industrial cooperation and communication in the future, hold forums or salons, and connect with automobile or military enterprises, which will not only reduce the cost of enterprises, but also expand scope for communication.”
At the same time, in addition to spot transactions, the magnetic materials e-commerce base project can also realize customized transactions of semi-finished products and ensure the safety of funds. "Magnetic materials involve many links such as processing and blanks. Rare earth raw materials are very expensive to buy, and the transaction amount may reach tens of millions. On the magnetic material e-commerce platform, in addition to trading finished products, semi-finished products can also be customized transactions. The two parties negotiated. In the end, the platform is a guarantee, and we are connected with the bank. That is to say, although the amount is huge, it can guarantee the safety of the funds of both parties in the transaction. The platform is like 'Alipay'. Production is enough, don’t worry about the future.” Xu Long said, “And what we earn is the commission for product transactions.”
The project is expected to be launched in October this year
It is understood that the e-commerce project of the magnetic material market is expected to have a total investment of 50 million yuan, and it will be completed in two phases. The first phase will build an office space of 2,000 square meters, mainly for the construction of e-commerce systems and offline service systems. October 2014 online. The second phase will start investment in July 2016 to build a storage base and logistics system for magnetic materials. The estimated investment is 20 million yuan, and the initial planning storage area is 100,000 square meters. Three large-scale storage systems will be built in the region to ensure the domestic circulation of magnetic materials, and the advantages of Baotou Railway will also be used to gradually establish a logistics system leading to Europe.
The magnetic market e-commerce project mainly includes two major systems: online transaction payment and offline trade service. It consists of seven information modules: spot transaction, customized processing transaction, payment and settlement, logistics information, online inquiry, transaction supervision, and credit evaluation. After the magnetic material market project is completed, it is expected to achieve an output value of 10 billion yuan in three years and a tax payment of 100 million yuan, which will drive the cluster development of Baotou's magnetic material industry.
